Job Description

Role Overview:

We’re looking for a creative and strategic Social Media Manager who lives and breathes fashion and knows how to turn scrolls into sales. You’ll be responsible for leading our brand’s social voice, building a strong online community, and driving engagement across platforms.

Key Responsibilities:

• Develop and execute a compelling social media strategy across Instagram, TikTok, Pinterest, X (Twitter), Facebook, YouTube, and emerging platforms.
• Create, curate, and schedule visually striking content that aligns with our brand identity and seasonal campaigns.
• Collaborate with in-house creative, marketing, and design teams for product launches, influencer collaborations, and campaigns.
• Engage daily with followers, influencers, and brand fans to build community and customer loyalty.
• Track analytics and KPIs to optimize content, increase reach, and drive conversions.
• Stay ahead of social trends, platform updates, and viral fashion moments to keep our content fresh and relevant.
• Manage influencer relationships, gifted campaigns, and user-generated content strategy.
• Oversee social media calendars, brand voice consistency, and aesthetic cohesion.
• Coordinate with eCommerce and PR teams to align on product pushes and brand messaging.
• Attend shoots and in store events.

What You Bring:

• 2–4 years of social media experience in the fashion space.
• Deep understanding of fashion trends, visual storytelling, and online culture.
• Expertise in Instagram, TikTok, Pinterest, and influencer marketing.
• Strong copywriting skills with a distinct, on-brand tone of voice.
• Proficiency with design tools like Canva, Adobe Creative Suite, or similar.
• Experience with social media analytics tools (e.g., Later, Sprout, Meta Business Suite).
• Strong aesthetic sense and knowledge of current fashion market.
• Highly organized, detail-oriented, and deadline-driven.

Nice to Have:

• Photography or video editing skills.
• Experience with paid social campaigns.
• Familiarity with Shopify.
• Understanding of fashion markets relevant to the brand.

Perks & Benefits:

• Work with a passionate, fashion-forward team.
• Staff discounts and early access to new collections.
• Remote flexibility and creative freedom.
• Opportunities for growth in a rapidly expanding brand.

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